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When Olympic Vision Meets California Wilderness: LA28's Natural Design Philosophy
A Branding Movement Rooted in the Landscape I’ve spent enough time photographing across Southern California to recognize something profound when I see it. The Los Angeles 2028 Olympic Committee has unveiled a branding identity that doesn’t rely on geometric abstractions or corporate polish alone—instead, it draws deeply from the region’s most distinctive natural features. It’s a refreshing approach that speaks directly to those of us who make our living documenting the wild places around us.