Stop Chasing Perfect White Balance — Use It Creatively Instead
I spent years trying to nail white balance in-camera. Spot-on, neutral, technically correct. And for years, my landscape images felt flat in a way I couldn’t quite name. The light at 5am on a frozen riverbank in central Oregon looked like a product photo. Accurate, sure. But dead. It wasn’t until I started treating white balance as a creative decision rather than a calibration problem that my images started to feel like the places I actually stood in.